The challenge
Solo sells one platform to several trades. The website has to explain estimates, proposals, financing and digital agreements clearly, speak to each trade, and lead visitors to book a demo.
The solution
A custom WordPress theme with a clear path for each audience: dedicated sections for roofing, solar, HVAC and generators, feature pages, a comparison page, guides and articles, and company pages.
A "Schedule a Demo" call to action stays within reach throughout the site, so a visitor can act as soon as they are ready.
Results
- One site that serves several trades
- Clear routes from every section to a demo
- Built to work on phones, tablets and desktops
