The challenge
Someone looking to buy a franchise is about to make a big, risky decision, and they tend to arrive with a lot of questions. The page had to earn their trust quickly and still give them a lot to explore: listings, videos, tools and coaching.
The solution
I built the home page with Bootstrap and Owl Carousel. It opens with the main promise and a free coaching call, followed by rows of featured franchise cards.
Further down are the video library, the 1851 University buyer tools, the Growth Club offer and client testimonials. The header needed real attention because it carries a live ticker, a row of sister brands, the main navigation, search and a subscribe button, and all of that still has to collapse neatly on a phone.
Results
- The coaching call is the first thing a buyer can act on
- Listings, videos and tools are all reachable from one page
- A busy header that still works well on small screens
